Indeed a "love it or leave it" tea. I received this as an extra tea in my order and was grateful to be able to do a side-by-side comparison with the regular "White Egret" GABA. Personally, I'll pass on charcoal roasted teas in the future. Just not a tasting note (or smell) that I find desirable in a tea. I think a good comparison could be like the "leathery" tasting note that one can find in some red wines such as Rioja. A few pro's of this tea are its longevity and lasting caramel-like aftertaste.